-89% of people remember receiving a flyer, more than any other form of advertisements

-79% of people keep hold of flyers they receive, pass them on, or at least look at them

-45% of consumers regularly keep flyers for future reference

-38% of flyers are kept for a few days & 13% are kept for a week

-62% of people mute or change the channel during TV ads and 81% skip ads in the press (newspapers, magazines, etc.)

-42.7% of internet users worldwide use ad-blocking tools at least once a month

-33% of customers keep flyers with money-off coupons or in-store deals

-Flyers offering a discount code are 50% more likely to be kept for at least a week

-71% of consumers think free samples, special offers, and coupons help them to find services that suit their needs

-88% of companies polled said flyer distribution increased the companies services & products

-42% of companies state that door drop campaigns are critical to their overall marketing strategy

-48% of consumers visit the shop advertised, seek additional information, or buy the product after receiving a flyer at their door

-48% of consumers respond to companies who place flyers on their doors

-Nearly 80% of consumers take action on printed advertisements than digital

-Print and direct mail marketing produces a 9% response rate in comparison to digital marketing efforts, which are 1%

-Print ads produce a 20% higher motivation to take action when compared to digital ads

-Print ads produce a 77% brand recall compared to 46% for digital ads

Sources: Data & Marketing Association

Hootsuite

Medina (2019). Print Still Matters in 2019. Retrieved from Relevance

Newsworks (2020). Print Vs. Digital Advertising. Retrieved from Newsworks

Potochny (2017). Print vs Digital: 4 Reasons Why Print Advertising Still Works. Retrieved from Hearst Bay Area

R.C. Brayshaw (2020). How Effective Is Print & Direct Mail Marketing? Retrieved from R.C. Brayshaw & Company